Whiteboard Technologies, a CRM tool for the mortgage industry, has netted $2.5m in its Series A round.
i2E led the investment round, deploying $1.25m through its Oklahoma Seed Capital Fund, which is a state-appropriated and managed by the firm. An additional $250,000 came from i2E via its Oklahoma Angel Fund, a capital pool from individual angel investors.
Other investors to the round included SeedStep Angels, the company’s founder, and a number of unnamed angels.
Founded in 2015, Whiteboard Technologies offers a SaaS-based CRM solution to support automated marketing plans and materials for mortgage loan officers. Its platform helps officers to keep track of new leads and keep all parties updated on the loan process.
Mortgage professionals can utilise the technology to close more loans, build stronger customer relationships, and automatically keep in touch with clients and partners through communication tools.
Through the new financing line, the company hopes to expand more aggressively in the mortgage space, but also identify new verticals.
Whiteboard Technologies founder and CEO Brian Bomar said, “In such a competitive market, it’s never been more important for mortgage professionals to create great experiences for their customer.
“We’ve created a solution designed by industry leaders to truly address the needs of mortgage loan officers, effectively managing their relationships from new lead through post-closing.”
Earlier in the year, TerraProtein Equity Partners teamed up with on-premise CRM, reporting and portal software solutions developer Satuit Technologies.
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