Financial services, insurance and other regulated industries-focused software provider Messagepoint has received a boost thanks to backing from buyout, growth and mezzanine investor NewSpring.
The customer communications management company looks to provides non-technical business users with intelligent control over complex content to create more personalised, relevant, and timely customer communications in regulated industries.
NewSpring principal Brian Kim said, “Businesses are seeking innovative solutions that make content creation easy and intuitive, and that require significantly less professional IT involvement.
“Messagepoint offers exactly this and allows the enterprise to regain control over their customer communications and experiences.”
NewSpring closed its fourth growth fund at $280m last year, bringing the firm’s total assets under management to $1.7bn.
Back in May 2013 the firm closed its third growth vehicle on $250m, beating its initial $200m target.
The firm has been investing since 1999, backing more than 135 companies in that time.
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