360 Quote, a lead generation platform for the insurance industry has been acquired by lower-middle market private equity firm Osceola Capital Management.
Alongside this announcement, 360 Quote revealed it has made four add-on acquisitions to bolster its position in the auto insurance space. The newly acquired companies are AutoInsuranceEZ.com, CarInsurance.org, Insurantly.com and CompareAutoInsurance.com, and each of these lead generation websites will be incorporated under the 360 brand.
The InsurTech company has a portfolio of premium traffic properties which supports millions of consumer search inquiries, primarily in the insurance and financial services sectors. 360 Quote aims to give consumers answers to their financial questions and help them save money on their insurance policies.
Osceola invested into a lead generation company due to the high fragmentation, strong macro factors in the insurance and digital marketing space, it said.
360 Quote founder and CEO Joel Ohman said, “The partnering of 360 Quote’s high intent, consumer-centric, organic traffic platform with Osceola’s deep institutional M&A knowledge, operational excellence, and great cultural fit will rapidly accelerate our growth and allow us to do something greater together than we could do apart.
“I am excited about the opportunities that this partnership with Osceola will bring to 360 Quote, our partners, and the millions of consumers who are looking to save money on their insurance by comparing insurance quotes online.â€
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