Arguably Europe’s most valuable FinTech unicorn Klarna is expanding its partnership with Wayfair, the online home shopping platform.
The extended partnership will see Klarna offer its flexible payment solutions across Wayfair’s British website as well as on its German one.
Luke Griffiths, general manager at Klarna UK, said, “Seamless isn’t just for soft furnishings, it’s how our payments experience is designed to work for consumers and retailers. We know that 50,000 new Klarna customers are choosing ‘Pay later’ at checkout each week, while 70% of Klarna customers make repeat transactions throughout the year.
“By partnering with Wayfair, we’re able to create an experience that heightens customer loyalty, helping them continue their impressive global growth and demonstrating the wider value of our payment products to retailers across all markets.”
Bernie Miles, head of engineering at Wayfair Europe, added, “Adopting a flexible approach to payments is just one of the many ways we are delivering an exceptional experience and making it easier for our customers to shop online for their home.
“Our existing partnership with Klarna for Wayfair.de has added so much convenience and accessibility for our shoppers, so we are delighted to bring its flexible payments offering to Wayfair.co.uk. When it comes to building the best platform in shopping online for home, Klarna is one of our valued partners. We’re excited to continue expanding this partnership and build on our continued success in Europe.”
In the past couple of months, Klarna has signed similar partnerships with Samsung Electronics, the boohoo group and H&M.
The Swedish unicorn achieved a $5.5bn valuation in August after raising a $460m equity round, making it arguably Europe’s most valuable FinTech unicorn.
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