Klarna teams up with with celebrity stylist Bea Åkerlund to launch new engagement rings

Swedish FinTech unicorn Klarna has gotten tired of the idea that women can only propose on leap years on February 29. So it has come up with an idea to do something about it.

The company has teamed up with Bea Åkerlund, the fashion activist and celebrity stylist, to release a pair of limited-edition rings — the Knight Finger and Unification — empowering everyone to propose when and how they want.

“At Klarna, we believe everyone should get what they want in shopping and in life.” said David Sandström, CMO Klarna. “That’s why we have designed a pair of limited-edition rings that symbolise the beauty of getting what or who you love, without rules standing in your way.” he continues.

Åkerlund has styled celebrities such as Madonna, Lady Gaga and Beyoncé. The Knights Finger features 246 rose pink and four crystal stones in pavé settings whilst the Unification ring features a single crystal stone. They are priced at $950 and $500 respectively.

“Life is full of principles and expectations on who to be and how to act,” says Åkerlund. “These rings were designed to inspire us all to fearlessly love on our own terms and cast aside traditions of the past to define our own futures. It’s an honour to fight for someone you love. Be the knight in shining armour.”

Copyright © 2020 FinTech Global

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