InsurTech company Insuritas has recruited industry veteran Matt Ellenthal as its new chief marketing officer.
“As CMO, Mr. Ellenthal will work with our clients to ideate, test and implement successful marketing products and programs to dramatically increase the number of new and retained insurance policies”, said Jeffrey Chesky, chairman and CEO of Insuritas
“Leveraging our multi-year investment in an integrated CRM and Agency Management System with SalesForce and Veruna, Mr. Ellenthal will utilise this new agency ecosystem to accelerate engagement between our clients’ insurance agencies and their customers and members, driving new policy quotes and policies in force.”
The announcement comes as Ellenthal expects a log of changes on the back of the coronavirus pandemic. “In the COVID-19 world we now find ourselves in, banks and credit unions will be focused on credit quality, underwriting and repayment risk, collections, balance sheets and the continued pressure on net interest income,” he said.
“New consumer, mortgage and commercial lending activity will be significantly reduced for a period of time. Helping and retaining customers and members will be mission critical during this difficult time. With these challenging economic conditions, offering customers and members a frictionless way to shop and buy the insurance they need from the bank or credit union they trust with an experience that is designed to save them money and time – is a worthwhile endeavour especially at times like these.”
Insuritas was named on the coveted InsurTech100 list in October 2019 as one of the most innovative companies in the sector in the entire world.
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