Data-based solution developer Certua has entered into a new partnership with Covéa Insurance in a bid to boost risk management for small businesses.
The partnership comes with the launch of the Covéa Insurance Tradespeople and Professional (TPI) product available on the insurtech Brisk’s risk management platform. Certua developed a fully compliant integration of the Covéa TPI service, embedding it in the Brisk platform with the aim to expand its SME client base in the commercial insurance digital space.
For Covéa Insurance, this new association will widen market access to its pricing experience allowing the firm to manage the TPI product across multiple distribution partners simultaneously.
The Certua platform embeds financial services and integrates them into their customer bases’ UI via web components or API. Through this partnership, the firm will grow its revenue and increase distribution through driving engagement from a wider pool of users by getting access to new markets.
Given that the pandemic has forced businesses to explore newer routes to increase their profits, the demand for better risk management from both SMEs and consumers has escalated therefore causing companies such as Certua to scale up.
Commenting on the new partnership, CEO of Certua Tom Williams said: “As the market evolves in line with increasingly dynamic modern problems, successful partnerships must leverage respective strengths; and our partnership combines the capital base and underwriting expertise of Covéa with our technical capability and customer-focused innovation.”
Furthermore, with this new deal, Certua aims to provide “new ways to engage clients, [and] use data to drive positive outcomes for our partners, their clients and the capital markets,” Williams added.
Echoing a similar sentiment, CEO of Brisk James Russell said: “Protecting a business is so much more than just buying an insurance policy. Small businesses need all the help they can get right now, and providing them [with] a way to proactively monitor risks and connect them to insurance in a single platform is really helping them to save time and give them peace of mind”.
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