Creatio, a low-code software for process management and CRM, has netted $68m in a growth funding round.
Volition Capital served as the lead investor, with Horizon Capital also joining the round as a backer.
This is a minority investment and will help Creatio to foster its growth. This will include investing into its R&D, expanding global marketing and sales efforts, and increase support of its parent network.
Creatio is used in financial services, the public sector, telecommunications, professional services, media and advertising, transportation and more.
Financial services clients use the platform to improve the end-to-end customer experience, while improving efficiency. Clients can personalise communication and manage customer requests through a pre-defined process to mange the customer journey.
Creatio CEO and co-founder Katherine Kostereva said, ?Our vision is a world where everyone can automate business ideas in minutes.
?Now is a critical time for digital and IT leaders to leverage tech and transform their organizations into low-code companies. This investment will allow us to keep building toward the vision of creating the new world, where any company can automate and change their business processes at speed and scale.p>
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