Hello Alice secures $21m Series B to bolster team, capital access

US business platform Hello Alice has raked in $21m from a Series B funding round led by QED Investors.

The round also saw participation from new investors such as Backstage Capital, Herbert Growth Partners, How Women Invest and Green Book Ventures. These companies join existing investors Bumble, Silicon Valley Bank, Phyllis Newhouse, Serena Williams and Courtney Adeleye.

Founded in 2017, Hello Alice provides a free online platform that supports companies launching and growing their business. The platform supports owners by providing knowledge, funding, networks and peer-to-peer connections.

With the new funding, the company has stated it is looking to boost three specific areas. These include better business matching, which the company claims will allow it to invest in designers, data scientists and engineers to ‘supercharge’ its existing tools and make its website easier to navigate.

The firm also intends to strengthen equitable access to capital, claiming the number one barrier to owner success is access to capital. Hello Alice highlighted that to date, it has distributed more than $20m in grant funding and has launched a Small Business Funding Center to gather opportunities from its partners and around the web.

The third area of focus will be providing a new mobile experience. The company stated that its additional resources will help fund the development of a mobile app so that its tools and resources are more accessible and easier to use across smartphones, tablets and other devices where owners spend the majority of their time.

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