US cryptocurrency platform Okcoin has committed $1m to increasing diversity and inclusivity in the crypto space.
The cryptocurrency industry – while inclusive by design – is still heavily dominated by men. Okcoin is looking to change this through a range of initiatives that will aim to make the market more accessible to women.
The company will build out its brand advisory council and has named entrepreneur and best-selling author Randi Zuckerberg as the inaugural member of the council. Zuckerberg will focus on advising Okcoin on inclusivity initiatives and will aim to sure the firm a 50% female customer base by 2025.
Okcoin CEO Hong Fang said, “Historically, women and other marginalized groups have been locked out of the traditional financial system. Cryptocurrency is turning this norm on its head through the wealth-creating opportunities created by decentralized finance, but we’re still seeing lower adoption among women. With our $1M commitment and dedicated brand advisory council, we’re committed to making the crypto industry more inclusive.”
Okcoin CMO Haider Rafique added, “We’re breaking down remaining gender barriers as we work towards a customer base of 50% women by 2025. This is a really important goal as someone who has worked in crypto for years and always hoped to see more women be part of this new age of wealth creation. I see this as a natural focus as we create a more inclusive future of finance, making our products easier to use than ever and creating a brand that feels more welcoming for everyone.”
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