GoodTrust ‘deathtech’ startup closes seed round

GoodTrust, which calls itself a ‘deathtech startup’, has closed an $5m seed round to fuel its mission to protect and organise families online assets for when they pass away.

Investors in the round included Moxxie Ventures, Khosla Ventures, Concrete Rose Capital, Bling Capital, Synetro Ventures, Azure Capital Partners, Alumni Ventures, Primer Holdings, Gaingels Network and Lane VC.

Several current and former Google executives are also on the cap table including Nikesh Arora, Margo Georgiadis, Scott Levitan, Arjan Dijk, Tony Fagan, Jori Pearsall and Gopi Kallayil.

Founded in 2020, GoodTrust said it is dedicated to solving the problem of what happens to our online accounts and assets when we die. The GoodTrust platform helps people secure their digital assets and plan their estate.

GoodTrust offers a comprehensive suite of estate-planning tools including the ability to create a free will, funeral directive, durable financial power of attorney with more directives coming in early 2022.

In the GoodTrust Digital Vault product, users can store access to important accounts, documents, social media, photos and device passcodes. GoodTrust strives to provide a straightforward and simple way of managing these assets as well as designating and sharing access with loved ones and other trusted third parties. GoodTrust also helps you manage the online accounts of a loved one who has passed away via a unique Digital Executor service.

Rikard Steiber, founder of GoodTrust, said, “As our digital and physical lives are now forever intertwined, we all need a new way to organise our digital lives and legacy. We believe that all people have the need to control their digital life and afterlife and ensure their priceless memories and assets are preserved.”

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