RealDefense, a firm that develops and markets privacy, security and optimisation software, has scored $30m in new financing.
The financing was provided by Sunflower Bank. Following this raise, RealDefense has raised a total of $50m since inception.
RealDefense specialises in the areas of privacy, cybersecurity and performance optimisation software, which it markets to consumers and small firms through its distribution network of 20,000+ retail stores, licensing partners, resellers and affiliates in 33 countries.
The company has also developed an M&A playbook for up-selling, cross-selling, and providing cost-effective customer support in order to dramatically scale acquired companies to their optimal value.
According to RealDefense, the financing allows it to compete for more acquisitions in the privacy and cybersecurity technology sectors.
RealDefense CEO Gary Guseinov said, “We continue to look for appropriate acquisition candidates that fit our M&A model where we can help to improve unit economics, increase Average Order Value and Lifetime Customer Value, and reduce Customer Acquisition Costs. Concerns about online privacy and theft of digital assets have created a global opportunity for new security solutions and services to bring to our 1+ million customer base.
“This fresh round of funding will accelerate our M&A program by allowing us to act quickly on new opportunities. We have a deep working relationship with Sunflower Bank and its Technology, Media & Telecommunications lending group and we thank them for their continued support of our acquisition activities.”
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