Buy now, pay later (BNPL) giant Klarna has introduced a platform that connects retailers with creators and influencers to help them reach their target markets.
According to Finextra, the Creator Platform promises to match retailers with the right influencers and then track performance metrics, including traffic, conversion rates and sales.
The Platform – which is already live in the US – is now available in all markets that Klarna operates in. This provides an additional marketing channel for the company’s 450,000 retail partners.
The platform is built on the back of APPRL, which is the influence marketing provider Klarna acquired last year and provides retailers with a pool of over 500,000 influencers globally.
Klarna says that 41% of British shoppers who buy from social media already shop directly from influencer pages. Among Gen Z shoppers this is even higher at 55%.
Klarna APPRL founder and head of social shopping Martin Landen said, “By providing access to affiliate partnerships, brand campaigns and gifting activations with the world’s leading brands, Klarna empowers creators to monetize their influence at scale and turn their attention to producing quality content.
“At the same time, Klarna helps retailers take the guesswork out of influencer collaborations by identifying which talents fit their brand and which channels drive the best results.”
The firm recently introduced a price comparison tool as the company continues its move to be an all-purpose shopping app.
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