Klarna unveils price comparison engine


Klarna has introduced a price comparison tool as the company continues its move to be an all-purpose shopping app.

According to Finextra, the new tool compares prices across thousands of retailers and enablers customers to filter their search by including colour, size, features, customer ratings, store availability and shipping options.

The firm says the search and compare tool provides consumers with a credible alternative to Google or Amazon as a starting point for their online shopping journeys and unlocks a new revenue stream for Klarna. The tool builds on last year’s acquisition of PriceRunner, Klarna’s largest acquisition to date.

The engine was launched in the US last month and is now available to Klarna App users in the UK, Sweden and Denmark.

Klarna CEO and co-founder Sebastian Siemiatkowski said, “You could spend the whole day comparing offers at conventional search engines or marketplaces, but you’ll always have doubts – have I really found the best product at the best price? Klarna’s new search and compare tool does the hard work for consumers and compares thousands of websites in real time to ensure they have all the information they need to make informed and confident purchase decisions.”

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