Alkami Technology, a cloud-based digital banking solutions provider for banks and credit unions in the US, has teamed with Ideal Credit Union.
Ideal has launched the Segmint data and marketing solution via the Alkami Platform to provide a powerful new way for it to connect members with the banking products they need most.
Ideal Credit Union chief growth officer Alisha Johnson said, “Segmint identifies every useful data point in the transaction stream that can help us better serve our members.
“Now that Segmint is part of the Alkami Platform, we can serve members custom offers based on what products the data indicates they have elsewhere, which helps us expand their business with Ideal. The combined power of the Alkami Platform and Segmint enables us to get the right offers to the right people at the right time.”
Ideal recently leveraged Segmint to identify members who were potential CD purchasers, and then used the Alkami Platform to serve them a CD offer through the credit union’s mobile banking channel.
Johnson continued, “Without the Alkami Platform, those members might not have been aware of it. As a result of that initiative, we were able to open more than one million dollars in CDs. With Segmint’s Key Lifestyle Indicators, we also actively look at our membership base for those who have mortgages, loans, credit cards and deposit accounts elsewhere so we can offer them competitive products via the Alkami Platform.”
Alex Shootman – Alkami CEO – added, “Ideal Credit Union exemplifies how powerful the Segmint and Alkami combination is for financial institutions (FIs). The ability to leverage insights derived from transaction data super-charges an FI’s digital sales and service capabilities, ultimately enabling them to deepen account holder relationships and drive revenue.”
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