CoverEase teams up with Ethos for digital life insurance offering


CoverEase, a digital insurance broker, has partnered with life insurer Ethos to bolster its digital life insurance offering.

CoverEase claims to have reinvented the way businesses shop, purchase, and save on the insurance products. The company provides an “Amazon-like” shopping experience with quotes from brands across the country.

Ethos is on a mission to make it “easier than ever” for everyone to protect their families with life insurance online, in minutes without any medical exams. Ethos created what it calls the insurance industry’s most advanced proprietary technology.

The company’s solution eliminates the traditional barriers to life insurance by developing instant and accessible products. Ethos issues billions in coverage each month saving its customers time and money.

Ethos will allow CoverEase customers the ability to instantly quote and purchase life insurance policies for up to $2m in coverage, without a medical exam or blood test. In minutes, customers can get coverage placed starting from $7 a month.

Since launching in early 2022, CoverEase said it has worked to bridge the gap between the digital and the traditional processes of shopping and buying business insurance, employee benefits and now, life insurance.

CoverEase said the two companies will work together to simplify the life insurance purchasing process through exclusive technology that creates a seamless customer experience.

AI is leveraged through the company’s real-time underwriting process, eliminating the typical requirements of a phone interview, medical exam, blood tests and more.

Shawn Marie Edgington, CEO of CoverEase, said, “By connecting our customers with Ethos and their flexible and affordable coverage, we’re building on our promise to make insurance lighting fast, easy and awesome for everyone.”

Last year, CoverEase partnered with digitally-native employee benefits provider, Beam Benefits. The partnership will see Beam’s dental and vision products be added to CoverEase’s platform.

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