iSeller, an omnichannel-based Point of Sale platform for online and offline merchants, has scored $12m in a Series B round.
The round was led by Intudo Ventures, with participation from KVision as well as existing investors Mandiri Capital Indonesia and Openspace Ventures.
iSeller offers an all-in-one solution with a fully integrated ecosystem for businesses to digitize sales and operations, including POS, digital payments acceptance, inventory management, instant online stores, marketplace integration, and food delivery integration.
Over the past year, iSeller has rapidly expanded, gaining significant traction in merchant adoption and payment processing. The company has expanded to cover 30 cities across Indonesia and claims it is trusted by more than 100,000 businesses.
With this funding, iSeller plans to launch a new version of its flagship products focusing on improved user experience, and faster performance and reliability.
For future outlook, iSeller aims to achieve profitability within the next three years by focusing on expanding reach through strategic partners, acquisition efficiency, and increasing customer lifetime value (CLTV) through more comprehensive and integrated merchant value-added services.
iSeller CEO and founder Jimmy Petrus said, “iSeller has experienced remarkable growth over the past few years, driven by immense demand by MSMEs and online businesses for omnichannel solutions from stock management and marketing to payments and accounting—improving operations efficiency and facilitating business growth.
“In doing so, our solutions not only help businesses streamline day-to-day operations, but provide upside business growth for long-term success. “We are grateful for the support of our new and existing investors, and look forward to building new products and services to help drive the digital transformation of Indonesia’s economy”
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