RegTech firm Alessa names new SVP of sales


Alessa, a leading provider of Anti-Money Laundering and Fraud solutions, has appointed Jeff Woods as senior vice president of sales.

Woods joins the Alessa team after leading field-based SaaS teams at Traliant, Skillsoft and Thomson Reuters.

He holds a wealth of experience in the AML and due diligence space, leading direct new business sales teams as well as fostering strong partner sales channels. He played a key role in leading the World-Check business to year over year double digit growth over his 6 years leading the sales organization while at Thomson Reuters.

Woods brings over 20 years of experience in sales, marketing, and business development to Alessa and has a proven ability to drive sales growth, develop new business opportunities and lead sales teams to success. He has a deep understanding of the sales process and a passion for helping organizations achieve their goals.

At Alessa, Woods will be responsible for driving sales growth and increasing market share. He will lead the sales team, develop new business opportunities and work closely with the marketing team to ensure Alessa’s continued success.

Holly Sais Philippi – who was recently named the new CEO of Alessa – said, “We are thrilled to have Jeff join our team at Alessa. His experience and expertise will be a huge asset to the company, and I am confident that he will play a key role in our continued growth and success.”

Woods remarked, “I have always loved the AML/KYC space, the work is so important. When I saw the Alessa product and all it can do to help simplify and automate the screening and review process for clients, I knew this was the right opportunity for me to return to the industry.  The opportunity to work with Holly Phillippi again made the opportunity even more special.”

What aims and goals does Woods have going forward in his new role? He said, “There are some key industries that we can service incredibly well.  They key is to simplify our messaging for those key industries so that they easily understand how much we can help them.  I would also like to further develop some key partnerships with other strategic alliances in the space that can further enhance the value we bring to our clients.”

As for challenges Woods needs to face down, he cited the fact rules and regulations are evolving so quickly in the market, so the firm has to remain flexible and proactively help our clients stay ahead of new evolving regulations.

He quipped, “Alessa’s nimbleness as an organization will continue to help us quickly solve the problems that new regulations and rules present.”

As for how Alessa maintains and foster key customer relationships, he concluded, “I think there are 3 things that really help foster good relationships with key clients. First, being proactive, help them solve problems by being tuned into the needs of their particular business.

“Second, be transparent, tell them what you can do and what you can’t do, so there are no surprises and thirdly, take the time to understand their business through their eyes, what are the headaches and opportunities they are working with, and closely partner with them along the way.  If you consistently do these 3 things, your clients can become raving fans.”

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