TD Insurance launches product for Canadian small businesses


Canadian insurance company TD Insurance has launched a direct insurance product offering tailored for small businesses in Canada.

According to TD Insurance, the small business market in Canada continues to grow. The company said 98% of all businesses in Canada are small businesses, representing a significant insurance demand and opportunity for TD Insurance to create a unique value proposition with a customer-centric direct advice-driven experience.

TD Insurance for Business will first be available in Ontario, with other provinces to follow and will provide tailored coverage for micro and small businesses across a number of industries, including retail, contractors, wholesale, business and professional services, and healthcare.

TD Insurance said the new small business offering is a natural extension for the company and will meet the needs of more Canadians with advice-driven protection. Customised packages based on the specific industry segment will offer coverage options specific to the business including, Commercial Property, General Liability and Auto Insurance.

James Russell, executive vice president, president and CEO, TD Insurance, said, “We are thrilled to launch TD Insurance for Business to deliver legendary experiences to Canadian business owners. We know there is unmet demand to provide protection to small businesses, and by leveraging our #1 direct-to-consumer operating model and expertise, it allows us to enter this market from a position of strength and extend protection to a new customer segment.”

Russell added, “We have become a leader in the insurance industry by offering simplified, tailored advice and coverage that best meet our customers’ needs. As we continue to deliver on our Mission to care for Canadian families, making it easy to get the best advice, protection and support in their moments of need, we are excited to extend our leadership to protect small business owners in Canada.”

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