MAPFRE and Vittoria Assicurazioni form entity to serve Italian insurance market


Global insurance company MAPFRE has partnered with Italian insurance company Vittoria Assicurazioni to serve the Italian market.

MAPFRE’s assistance division, recently renamed as MAWDY, has entered into the agreement.

Both companies will hold 50% of the shares in a newly-formed entity, and they expect to leverage synergies and to grow in the Italian market as a result.

According to MAPFRE, the agreement will target B2B2C agreements, selling solutions to its corporate partners. In the beginning, the activity will focus on providing personal and vehicle assistance services, but it aims to expand this offering to include other assistance services in a second phase.

The company added that innovation will be one of the key pillars of the value proposition, delivered through the design of digital solutions adapted to the needs of the partners, multichannel communication with the customer, and other aspects.

The agreement includes the appointment of Gian Paolo Aliani Soderi as general manager. He is currently MAWDY’s general manager in Italy (MAPFRE Asistencia Branch and MAPFRE Warranty) and will continue in this role.

After signing the agreement, the new company will be constituted once the transaction has been authorised by the European Union competition authorities.

Cesare Caldarelli, CEO of Vittoria Assicurazioni, said, “Reliability, trustworthiness and competence are just some of the values that feed the long-standing partnership between Vittoria Assicurazioni and Mawdy. This new agreement, consolidated by more than ten years of collaboration, will allow the Company not only to confirm and increase its commitment to innovation, but also to make its own concrete contribution in the services industry, with particular reference to insurance services that are constantly changing, generating added value for the customer.”

Leire Jiménez, CEO of MAWDY, added, “At Mawdy we are focused on designing solutions that allow our partners to provide a differential offer for their clients. With the agreement reached with Vittoria Asicurazioni, with whom we have been collaborating in the Italian insurance market for more than a decade, we take another step on a path of joint success to create an innovative and personalized proposal.”

Earlier this year, MAPFRE partnered with Bupa to offer international health insurance in Latin America.

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