Strivacity, a firm aiming to make customer sign-in experiences simple and secure, has scored $20m in new funding.
The Series A2 investment was headed by SignalFire and saw participation from Ten Eleven Ventures.
Other investors include Kevin Mandia, CEO of Mandiant and Jack Huffard, co-founder of Tenable, who will join Strivacity as Executive Chairman.
Strivacity is a cloud-native customer identity and access management vendor for the Fortune 1000 that creates simple, speedy and secure sign-in journeys. This enables customers to engage sooner and allows companies to convert more customer visits into revenue.
The company will use the new funding to grow its investment in product development, accelerate its go-to-market initiatives and continue to deliver high-quality service to its customers.
Strivacity CEO and co-founder Keith Graham said, “We started Strivacity because we saw a familiar and frustrating story replaying itself over and over at Fortune 1000 companies. Workforce-centric identity solution providers were force-fitting their products to serve customer use cases. The results were invariably months-long rollouts that ended with organizations settling for poor customer experiences and writing big checks for after-market services.
“We believe simple sign-in journeys are the modern digital doorway to grow customer relationships. That’s why we built Strivacity. We’re 100% focused on creating surprisingly simple customer sign-in journeys and this new investment will accelerate our strategy and the opportunity ahead of us.”
Push Security, a CyberTech firm focused on SaaS security for modern IT and cybersecurity teams, has bagged $15m in a Series A raise.
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