Floodlight, a smart business account for ecommerce, has raised $6.4m in a seed funding round headed by Aleph.
The round also saw participation from 83 North, Christopher North, former Shutterfly CEO and Amazon UK Managing Director, Yuval Samet, CEO of RiseUp and former CPO of Klarna, and Juan Lobato, Founder and CEO of Ebury.
Floodlight’s smart business account allows e-commerce SMEs to connect this plethora of financial platforms to one intuitive dashboard to effectively manage their finances and grow their businesses. The solution’s dedicated financial insights built on these connections provides businesses with clarity into their finances, reports on cash flow trends, and enables customers to turn insights into action via banking services.
Users can seamlessly connect the platforms of their choice, such as their Shopify store, bank accounts, PayPal, to tap into relevant data that further strengthens their personalised insights. Beyond tech, Floodlight clients have 24/7 access to human support, including financial coaching from a customer success team that specialises in e-commerce. Customers can also utilise Floodlight Debit Mastercards with unlimited 1% cash back to promote their profitable growth.
Floodlight CEO and co-founder Noam Bernstein said, “The community of e-commerce entrepreneurs deserves better than they’re getting today. We want to give SME leaders the tools they need to grow their businesses with confidence. By providing a seamless financial management solution, we help SMEs overcome their daily challenges while unlocking opportunities to set themselves up for long-term growth.
“They can better serve their international customers, employees, and providers, and ultimately create more value for their businesses. Our unified solution makes those challenges a breeze and creates an easily manageable and smart control center. This seed round is an exciting validation of our platform and its massive potential to meet the needs of unserved SMEs.”
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