Vartana to shake up B2B payments with $20m Series B


Vartana, an enterprise checkout platform designed for B2B software and hardware purchases, has bagged $20m in a Series B.

The start-up, launched in 2020 by ex-Motive employees Kush Kella and Ahmed Sharif, is pushing boundaries by creating a unique, fully-embedded solution to streamline the B2B sales closing and financing process.

The latest funding round saw Vartana raise $20m in a Series B funding round led by commerce and FinTech growth firm, Activant Capital. This growth investment also welcomed contributions from Mayfield and Audacious Ventures, a further vote of confidence in the company’s disruptive approach.

Vartana’s offering is transforming the world of B2B sales and financing. Large software and hardware purchases often necessitate financing from third-party lenders, yet the incumbent process, laden with paperwork and opacity, has been slow to adapt and hard to scale. This issue is particularly pressing in a time where sales speed and customer service are paramount. Vartana is stepping up to the challenge, implementing consumer-grade FinTech innovation into the enterprise sales suite.

With their new funding, Vartana plans to continue breaking down barriers in the B2B payments industry. They aim to innovate their product, expand their go-to-market strategy to more enterprises including the software & hardware reseller market, and extend the reach of the Vartana Capital Marketplace.

This marketplace guarantees Vartana can offer customers high loan approvals, a diverse set of payment terms, and competitive rates. Additionally, Vartana is set on scaling their team, with a goal to double their headcount to around 100 people by year’s end.

Off the back of a year that saw a staggering 600% YoY GMV growth, Vartana was introduced to Activant via their deep research on the B2B commerce & checkout sector. In recognition of Activant’s investment, partner Andrew Steele will join the Board of Directors at Vartana.

Vartana co-founder and CEO Kush Kella said, “In 2023, enterprise sales teams are under immense pressure to perform, and with budgets rapidly tightening, the market is more primed than ever for a tech-forward solution. We’re thrilled to have found an investor like Activant Capital to further our development into the B2B payments space, and we’re confident that this strategic partnership will help us build the products that help all companies exceed their growth targets.”

This latest investment follows Vartana’s previous $12m Series A round, announced in January 2023, reinforcing the company’s steady progression and growth in the FinTech sector.

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