Leading driving safety analytics firm, Zendrive, has announced a strategic partnership with Autio, the unique location-based audio entertainment app. This innovative alliance pairs compelling audio stories with the concept of safer driving, delivering a distinctive, engaging experience for drivers on the road.
The principal motivation behind this partnership is to enable Autio users to save on their auto insurance by promoting safer driving behaviour. Autio, co-founded by Kevin Costner, is popular for its short narratives on local history, culture, nature and more, narrated by professional voices. Now, through Zendrive’s proprietary Mobility Risk Intelligence (MRI) technology, Autio users can also access a driving programme that analyses and offers feedback on their driving habits.
Zendrive is a market leader in road safety, using data and analytics to reduce collisions and promote safer driving habits. Meanwhile, Autio, with over 10,000 stories across the United States, uses GPS technology to serve up region-specific narratives that bring the local history to life for travellers.
The collaboration between Zendrive and Autio leads to the launch of Autio Drive & Save, an initiative where drivers can earn a personalised, discounted auto insurance policy based on their driving habits. Autio customers qualifying the criteria get an exclusive discount from Zendrive’s top-tier auto insurance partners and a free 1-year subscription to Autio.
“Zendrive will help encourage safe driving with great rewards. We’re looking forward to the reaction from our users but know this will only add to their experience,” Autio co-founder and CEO Woody Sears stated. Similarly, Dennis Ellis, President of Zendrive, commented, “With Autio by our side, we’re on track to significantly enhance the overall driver experience in the US.”
Since the launch of its IQL solution, Zendrive has engaged with over 4 million drivers. This partnership helps to drive Autio’s mission of enhancing road trips and Zendrive’s goal of expanding IQL to millions of drivers through leading US consumer apps.
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