Jaguar Land Rover and Allianz Partners rev up insurance market with Simply Drive launch

British luxury automaker, Jaguar Land Rover (JLR), and multinational insurance company, Allianz Partners, have joined forces to introduce a new scheme, named Simply Drive.

This innovative programme promises to enhance the purchasing experience for customers of iconic models such as Range Rover, Defender, Discovery, and Jaguar by providing instant, complimentary insurance for the first month of vehicle ownership.

The partnership is born out of a shared vision for a modern luxury experience, aiming to offer customers a seamless journey from vehicle purchase through to insurance. Simply Drive will be available to customers across eight European markets, enhancing the luxury ownership experiences of JLR’s distinguished clientele.

Jaguar Land Rover, known for its commitment to crafting high-quality luxury vehicles, continually seeks opportunities to enrich its customer experience. Allianz Partners, a global leader in B2B2C insurance and assistance services, is renowned for delivering innovative insurance solutions to its diverse customer base.

The Simply Drive scheme marks the first product to be rolled out from this novel partnership. Live already in Germany, the service will extend to Austria, Belgium, France, Italy, the Netherlands, Portugal, and Spain over the next year. This streamlined insurance offering will be integrated into the vehicle purchasing journey, adding to the allure of owning a luxury vehicle from Range Rover, Defender, Discovery, or Jaguar.

JLR’s executive director of strategy and sustainability, François Dossa said, “Our ambition is to offer clients a truly modern luxury experience in all that we do, and we are delighted to be working with Allianz Partners to enhance our clients’ modern luxury ownership experiences. We have co-created an innovative mobility solution offering our clients the benefit of convenience and assurance of seamless, immediate insurance coverage from the first moment they purchase their new vehicles.”

Jean-Marc Pailhol, member of the board and head of global strategic partnerships at Allianz Partners said, “This programme marks the beginning of a long-term partnership with JLR to deliver superior digital and innovative solutions and peace of mind to clients. We are proud that JLR appointed us as partner of choice for supporting their Reimagine strategy and by making car insurance a ‘by default’ component and seamless experience in their client car purchasing journey.”

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