Hepsipay, an innovative platform wallet launched by Hepsiburada, a leading Turkish e-commerce platform, has entered a transformative partnership with Visa, a global digital payments leader.
The partnership aims to empower Hepsipay users by enabling the global acceptance of their digital prepaid cards for both online and physical purchases.
The service was initially introduced as a platform wallet by Hepsiburada, holds the distinction of being the first and only platform wallet licensed by the Central Bank of the Republic of Türkiye. It has consistently strived to enhance the payment experience for its users.
This strategic move reflects Hepsipay’s commitment to providing fast, secure, and convenient payment solutions for its customers.
Visa, the globally recognised digital payments leader, offers a vast technological network protected by advanced security products and services. Its scale and expertise ensure secure, worldwide payment capabilities.
Through this partnership, Hepsipay cards will proudly bear the Visa logo, marking a significant development for users. They will have the convenience of creating digital cards within seconds, accessible through their Hepsipay accounts via Hepsiburada. Users can easily top up their cards through various methods, including transfers from credit or debit cards and bank account transfers.
Erkin Aydın, CEO of Hepsiburada Financial Services said, “Hepsipay was launched as the platform wallet of Hepsiburada. We are the first and only platform wallet licensed by the Central Bank of the Republic of Türkiye. Hepsipay cards now offer our customers an open loop payment solution.
“We describe this as expanding Hepsipay to the street. This agreement with Visa serves our goal of expanding our payment solutions outside the Hepsiburada platform and will benefit our customers, allowing them to use their cards at any payment point under the assurance of Visa and Hepsipay. We are excited to be able to benefit from Visa’s global experience.”
Samile Mümin, General Manager of Visa in Türkiye, said, “We are pleased to partner with Hepsipay to offer their customers access to digital payments with Hepsipay Visa cards. Thanks to Visa’s global scale and our technological network protected by the most advanced security products and services, Hepsipay cardholders can now enjoy the freedom of paying securely, not just on Hepsiburada platform, but anywhere worldwide. I would like to congratulate all the teams that contributed to the launch.”
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