Nationwide becomes the UK’s leading banking brand on the high street


Nationwide Building Society has surged ahead of other major banking brands to have the most extensive branch network on the high street.

This significant achievement is a result of Nationwide’s sustained dedication to maintaining a robust presence on the UK’s High Streets.

Recent findings from a study conducted by the society demonstrate that approximately 63% of individuals hold their local branch in high esteem. A majority of these respondents stated that the primary reason for their preference is the in-person service they receive at these branches. Nationwide’s reaffirmed commitment to remain in every town and city where it currently operates until at least 2026 starkly contrasts the wave of bank branch closures witnessed across the UK in the past few years.

With the backdrop of extensive branch shutdowns, Nationwide’s unwavering stand has allowed it to overtake even the most prominent banks on the Great British High Street.

Commenting on this achievement, Nationwide CEO Debbie Crosbie said, “Nationwide provides the face-to-face service that people value and need. We’re the large-scale alternative to shareholder-owned banks and now we have the biggest branch network too. Our branches are busy and we’re an important part of local communities.” Being a member-owned entity, Nationwide’s priorities lie in serving its members, which allows it to make decisions that resonate with its clientele. This commitment is evident as 90% of its customers live within a 15-minute drive from one of its 605 branches spread across the UK.

Further data from Nationwide highlighted the relevance and importance of its branches. One in every four savings accounts gets opened in-person at these branches, with new account registrations reaching an all-time high since 2015. Additionally, between January and July, vigilant Nationwide branch staff have been pivotal in saving their customers from parting with over £4m due to fraudulent schemes.

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