Housing.com sets its sights on India’s home loan market with Easiloan investment

Housing.com sets its sights on India's home loan market with Easiloan investment

Housing.com, known as “India’s leading digital real estate platform”, has made a strategic investment in Easiloan, a FinTech digitising the home loan journey.

This collaboration between the two is set to mould the foundations for Housing.com’s ambitions to establish the largest digital home loan origination platform in India.

Founded in 2021 by the visionary Pramod Kathuria, Easiloan is not just a platform; it’s a digital marketplace tailored for home loans. With the unique ability to offer customised, end-to-end home loan solutions, it has fostered affiliations with more than 20 banks throughout India. Easiloan, with its innovative customer profile-based matchmaking, empowers its users to sift through, pick, and facilitate home loans with unmatched ease. With an eye on rapid expansion, the platform leverages its relationships with brokers, developers, and other digital avenues.

This alliance with Easiloan is a strategic manoeuvre by Housing.com to amplify its commanding digital footprint and, concurrently, extend the accessibility of mortgage products to its prestigious network of brokers and developers. The company candidly expressed that this partnership would not only enrich the value proposition for their seller clientele but also escalate user interaction on their platform. Moreover, it serves as a conduit for propelling revenue streams.

Housing.com, PropTiger.com, and Makaan.com’s group CEO Dhruv Agarwala remarked, “Housing.com is committed to offering its customers and consumers an exhaustive suite of real estate services, and this partnership with Easiloan marks a seminal step in that direction. Mortgages are an organic expansion within the digital real estate sphere, driven by the large customer base that we have cultivated on our platform.” Keep up with all the latest FinTech news here

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