Audiencerate, a prominent player in the data management sector, has revealed that it has joined the Microsoft Partner Ecosystem to promote the adoption of its Customer Data Platform to a wider audience.
Entering into the Ecosystem is set to allow the firm to leverage the complete portfolio of value-added solutions and technologies by exploiting Artificial Intelligence.
It is hoped that by utilising the power of Microsoft’s platform, it will be able to facilitate its own global expansion and position itself as a leader in the MarTech sector. By doing so, they aim to boost the adoption of the company’s Customer Data Platform (CDP).
The agreement between alsosignifies a pivotal step in advancing MarTech solutions globally. The integration of generative AI solutions is expected to elevate the sophistication and customisation capabilities of Audiencerate’s offerings.
Audiencerate specialises in providing innovative solutions, including its advanced Customer Data Platform (CDP), to marketers globally. The company is committed to leveraging technology to enhance data-driven marketing strategies.
Microsoft plays a crucial role in driving digital transformation. With a wide range of solutions, including the Azure cloud platform and AI capabilities, the company is at the forefront of empowering businesses across various industries.
Marco del Tongo, CEO of Audiencerate said, “I am excited about this strategic partnership, which will help us grow in the marketer’s data platform market. This collaboration will allow us to develop new versions of the CDP, incorporating the use of AI and thus opening up new business opportunities such as the development of specific solutions for vertical markets, fintech for example.”
Gianluca Leotta, business lawyer and main investor of Audiencerate, commented, “The partnership with Microsoft will allow us to improve the levels of security and reliability of Audiencerate’s new Customer Data Platform, guaranteeing compliance with the regulations in force in the various countries of the world using the Azure cloud. The implementation and development of new versions of the CDP that will leverage Microsoft’s AI and BI will guarantee an even more effective and valuable use of data by Audiencerate’s client companies.”
Vincenzo Esposito, CEO of Microsoft Italy, explained, “We are happy to support Audiencerate in its growth path in the global market. The partner ecosystem has always played a crucial role as a driver for the digital transformation of the country and an accelerator of innovation. The programs dedicated to partners represent valuable tools to accompany the realities of the supply chain in the acquisition of new skills, in the development of new solutions and in the creation of new projects for the benefit of all. Together we can help the local realities to face today’s challenges.
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