UnionBank Partners with Informatica for AI-Powered Customer Experience Transformation

UnionBank of the Philippines, a leading universal bank in the country, has embarked on a pivotal partnership with Informatica, a prominent enterprise cloud data management leader.

This collaboration is centred around the adoption of Informatica’s Intelligent Master Data Management (MDM) Software as a Service (SaaS), marking a significant transition from UnionBank’s on-premises solutions to a cloud-based approach, in alignment with the bank’s cloud-first digital transformation strategy.

The core purpose of this partnership is to refine and elevate the customer experience. UnionBank is renowned for its proactive adoption of technological innovations such as cloud computing and AI, consistently aiming to empower its customers. This is particularly crucial as the bank integrates the Citibank retail banking business in the Philippines, thereby shaping the banking experiences of over 12 million customers, including those acquired from Citibank.

Informatica stands out as a transformational leader in AI-powered cloud data management. The company’s Intelligent MDM and 360 Applications, powered by the Informatica Intelligent Data Management Cloud™ (IDMC) platform, are instrumental for UnionBank. This technology enables the creation of a comprehensive 360-degree view of the customers, identifying unique individuals and their multiple relationships across the bank’s ecosystem.

This holistic view is paramount for UnionBank to exceed customer expectations and offer personalized services rooted in a single, real-time source of trusted data. Furthermore, these advancements aid in combating money laundering and fraud, enhancing customer protection while fulfilling regulatory requirements.

UnionBank’s commitment to serving the Filipino community through technological innovation is unwavering. Wilfredo Montino Jr., Chief Data Officer at UnionBank of the Philippines, emphasized this dedication, stating, “UnionBank remains committed to serve the Filipino community by driving technological innovation and adopting best-in-class, industry-leading solutions to deliver a superior financial services experience.

“By working with Informatica, we make trusted customer data more accessible to our users, mastered on a single AI-driven platform, and leveraging the cloud for scalability to match the growth of the bank.”

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