finally, a pioneering FinTech startup dedicated to automating accounting and finance operations for small and medium-sized businesses (SMBs), has successfully closed a $10m funding round.
This significant investment was led by PeakSpan Capital, with Active Capital also contributing.
At its core, finally offers a comprehensive suite of financial services, including bookkeeping, expense management, bill payment, and payroll, all integrated into a single automated platform. This innovative approach aims to simplify and streamline the financial operations of SMBs, enabling them to focus more on their core business activities rather than being bogged down by complex financial processes.
With the fresh capital at its disposal, finally plans to aggressively scale its go-to-market (GTM) strategy and further expand its product lineup. Among the planned initiatives are the development and release of mobile versions of its bookkeeping, expense management, and business banking applications. Moreover, the company intends to augment its sales teams focused on bookkeeping and expense management, thereby reaching new customers and continuing on its path of rapid growth towards becoming a comprehensive financial hub for SMBs.
Felix Rodriguez, the founder and CEO of finally, said, “When vendor tools are scattered, business owners are too. We’re energized by this injection of capital and know it will supercharge our efforts to give SMB owners the best tools to grow their businesses.”
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