Ansa, the FinTech infrastructure solution enabling merchants to launch branded customer wallets, has announced that it has secured $14m in a Series A funding round.
The investment was led by Renegade Partners, with participation from Bain Capital Ventures, B37 Ventures, Box Group, and Wischoff Ventures.
The London-based company, Ansa, specialises in providing FinTech infrastructure solutions, allowing merchants to create branded customer wallets for enhanced payment experiences.
This tranche signals a significant milestone for the company as it continues to expand its offerings in the rapidly evolving payments industry.
Ansa’s core focus lies in empowering enterprise brands to embed customer balances seamlessly while managing various payment challenges, including regulatory and compliance issues.
By offering a comprehensive suite of payment solutions, the firm aims to enable merchants to better engage with their customers and drive increased revenue and loyalty.
Sophia Goldberg, CEO and co-founder of Ansa, highlighted the importance of modernising payment experiences in today’s digital age. She stated, “Commerce has outpaced payments innovation. The technology paradigms we use for payments are decades old. As our world increasingly digitises, consumers demand better experiences as businesses continue to innovate. Both consumers and merchants deserve more flexibility, which is why we built Ansa.
“From marketplaces and micro-transactions to convenience stores and quick-serve businesses, modern commerce has changed. At Ansa, we are excited to pioneer solutions that enable merchants to optimise seamless payment strategies, boosting customer engagement, retention, and frequency for sustained growth in today’s competitive market.”
With the newly secured funding, Ansa plans to further enhance its payment solutions through product development and engineering initiatives. This strategic investment will enable the company to strengthen its position in the market and continue to pioneer innovative payment strategies for merchants.
The funding round was met with enthusiasm from investors, with Renata Quintini of Renegade Partners, who is set to join Ansa’s board, expressing confidence in the firm.
“Ansa is setting a new standard for how we’ll all transact in the future, with a pioneering payments solution that lets merchants trade burdensome credit card processing fees for increased customer lifetime value (LTV). With a CEO that literally wrote the book on payments, Ansa’s branded closed-loop wallet enables merchants to deliver seamless purchasing experiences to their customers — increasing retention, frequency, and overall loyalty,” Quintini remarked.
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