Moneyhub, a leading data and payments platform, has partnered with prominent carbon measurement companies to introduce its latest API ‘Recipe’, Carbon Counter.
This innovative tool empowers businesses to provide customers with real-time insights into the environmental impact of their financial transactions. Combining Moneyhub’s Open Banking and Open Finance API connections, the Carbon Counter API ensures a seamless, cost-effective integration with existing systems and solutions.
With the Carbon Counter API, businesses can deliver detailed information on the carbon footprint of their customers’ financial activities, offering an immediate overview of their environmental impact. The API also provides personalised insights and guidance, helping customers make more informed decisions to reduce their carbon footprint. Collaborations with industry leaders such as Connect Earth and Cogo guarantee the highest quality and accuracy in environmental impact data.
UK consumers are becoming increasingly conscious of their environmental responsibilities. According to the ONS, over 86.5% of adults in Great Britain have made lifestyle changes to address environmental issues. The Carbon Counter API enables businesses to support this growing customer need, aiding them in their efforts to lower carbon emissions.
Kim Jenkins, MD of API at Moneyhub, commented: “We’re all becoming increasingly aware of our obligation to protect and minimise our impact on the environment, and it’s clear that this is a growing priority amongst consumers. Businesses are in a unique position where they could change behaviours across the UK and, in doing so, grow loyalty amongst their customer base.
“However, accessing this data and applying the intelligence can be challenging, many of whom will be contending with legacy systems. And once the data is accessed it also needs to be analysed by a credible partner to enable these actionable insights. Using Open Banking and Carbon Analysis, businesses can easily access the connections and provide insights to customers to help influence their buying decisions and live more sustainably. We hope that our API Recipe better enables businesses to meet this customer demand, and help them to better understand the impact of their buying decisions and make improvements to the benefit of us all!”
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