Bud Financial, described as a leading data intelligence platform, today announced its connection to Akoya, a prominent figure in the burgeoning U.S. open banking ecosystem.
This partnership is set to enhance financial services with innovative, hyper-personalized digital experiences, cashflow analytics, and new avenues for growth.
The collaboration aims to utilize the strengths of open finance and data intelligence. By doing so, Bud and Akoya intend to empower financial institutions to better meet the diverse needs of their customers and discover new opportunities for growth. The partnership is built on shared principles of ethics, with a strong emphasis on end-user consent and data security, which are fundamental to the offered services.
Bud has made significant strides in the banking and financial services sector by transforming transactional data into valuable customer insights. Utilizing AI, machine learning, and natural language processing, Bud has processed over 50 billion transactions, aiding in customer segmentation, risk management, and enhancing overall business operations.
Akoya stands out in the open finance landscape, providing a secure and scalable network of trusted data providers. Their robust framework supports financial institutions in creating reliable and secure financial services that cater to individual customer needs.
This alliance provides financial organizations with tools for personalization, risk management, and customer data insights. Bud and Akoya are equipping their clients with capabilities to create tailored financial experiences and insights, which are crucial for effective cross-selling and up-selling of products.
Bud Financial Co-Founder and CEO Ed Maslaveckas said, “We’re really excited to bring together Bud’s AI banking personalization with Akoya’s unique data aggregation capabilities.
“Banks and FinTechs that work with Bud can leverage a full stack solution, bringing all consumer data into one place with access to tools that understand the data. This means anyone within a financial institution can create hyper-personalized experiences or insights, improving cross and up-sell of product.”
Akoya COO Behram Panthaki said,”The powerful combination of Akoya’s trusted data network and Bud’s secure, easy to deploy, transaction enrichment promises significant benefits for businesses and consumers alike. Increased transparency, enhanced customer experiences, and streamlined operations are just a few of the ways this partnership will deliver real value.”
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