Madanes partners with Novidea for a groundbreaking digital overhaul in insurance management

Madanes partners with Novidea for a groundbreaking digital overhaul in insurance management

Madanes Insurance Agency, a leading insurance broker specializing in complex insurance schemes across property, liability, and health sectors, along with risk and claims management, has partnered with Novidea.

Novidea is renowned for its cloud-based, data-driven enterprise insurance management platform, catering to insurance agencies, brokers, carriers, and MGAs/MGUs.

The partnership was formed as Madanes sought to leverage Novidea’s extensive experience with global insurance organizations and its comprehensive support for the insurance distribution lifecycle.

Novidea offers a platform that integrates data from various external and internal sources, presenting a unified information system that enhances customer relations and operational efficacy. This system enables the agency to manage customer profiles comprehensively, covering all insurance products, payments, claims, and referrals.

Madanes Insurance Agency utilizes this integrated approach to tailor insurance solutions precisely to customer needs, ensuring cost-effectiveness and enhancing client satisfaction.

Moreover, the transition to Novidea’s platform signifies the complete digitization of Madanes’ business and operational processes. It connects all data sources into a single stream, creating robust customer profiles that facilitate targeted risk product upselling.

This digital transformation not only streamlines communication via multiple channels such as WhatsApp, SMS, email, and phone centers but also secures customer data rigorously.

Boaz Rubin, CEO of Madanes Insurance Agency, shared his enthusiasm about the partnership, stating, “With the implementation of Novidea’s platform, we have completed an end-to-end digital transformation that is expected to yield unprecedented operational efficiency, and the provision of efficient, fast and high-quality service to our policyholders, with 80,000 insurance claims submitted each year.

“The integration of multiple data sources and the insights presented by the Novidea platform enable us to conduct in-depth analysis and map the risks to which the business and insureds are exposed. We are then able to adjust our solutions offering, reduce expenses for our insureds and enhance customer experience and satisfaction. As insurance experts, we know how to maximize the benefits from Novidea’s platform, which is among the most advanced and successful in the world, and we heavily rely on the knowledge and experience of the company’s people.”

Roi Agababa, CEO and Founder of Novidea, commented on the industry’s tech evolution, “Insurance organizations worldwide are dealing with outdated and disparate technologies that do not meet today’s needs. Against the backdrop of increasing competition, and with the aim of enhancing customer experience and providing an advanced digital experience, they are looking to replace their traditional systems with new generation systems.

“This growing demand for innovative technological solutions seeks to improve data quality and access, provide a smooth digital customer experience, and streamline processes. We are excited that Madanes has stepped into the technological forefront of the insurance industry, which will help it maintain its leadership in the market, both in terms of service and customer experience and in operational efficiency metrics.”

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