Ushur, a leading provider of AI-powered Customer Experience Automation™ (CXA), has announced that Mike Price has joined its executive leadership team as Chief Revenue Officer (CRO).
Price brings over 20 years of experience from notable technology companies including Sun Microsystems, Oracle, and ForgeRock.
Commenting on his appointment, he said, “I’m thrilled to join Ushur, a true innovator that’s revolutionising enterprise-class customer interactions with its groundbreaking and AI-first experience automation platform. What excites me most is the potential to help enterprises dramatically improve customer satisfaction while simultaneously driving operational efficiency.”
Ushur is renowned for its advanced AI-driven Customer Experience Automation™ platform, which transforms enterprise-class customer interactions by automating and enhancing engagement through cutting-edge artificial intelligence technologies.
Price joins Ushur with a wealth of experience in B2B technology sales and go-to-market strategies.
Previously, as CRO at Radiant Logic, he led the sales organisation to exceed revenue targets and achieve significant growth in recurring revenue.
At ForgeRock, he played a key role in expanding the Americas sales team, contributing to the company’s successful IPO and its $2.3bn acquisition.
Price’s background also includes leadership roles at Oracle and Sun Microsystems, where he consistently surpassed revenue goals and drove substantial business growth.
His extensive track record in sales leadership and his transformative impact on previous organisations position him as a pivotal addition to Ushur’s leadership team.
The appointment follows the recent hiring of a new Chief Financial Officer and a Senior Vice President of People Operations, further strengthening Ushur’s executive team.
Ushur’s recent fiscal quarters have been record-breaking, with significant new revenue and customer expansion driven by increasing demand for its AI-powered solutions.
The company’s growth trajectory is supported by its focus on delivering operational efficiencies and enhanced customer experiences.
Simha Sadasiva, CEO and co-founder of Ushur, remarked, “Exponential growth requires transformational leaders. Mike’s demonstrated experience in building high-performing go-to-market teams that have driven exponential revenue growth at varied stages of the company is exactly the kind of leadership that will help us drive the next phase of Ushur’s journey.”
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