Fintel Connect, a prominent leader in growth marketing for the financial sector, has recently unveiled Fintel Check for BaaS.
This innovative tool is tailored for Banking-as-a-Service (BaaS) sponsor banks and middleware providers, offering an automated and scalable approach to monitor fintech partners’ marketing activities effectively.
Addressing the specific challenges faced by BaaS banks, Fintel Check aims to streamline the process of ensuring marketing compliance, maintaining audit trails, and managing the scalability of monitoring efforts without incurring prohibitive costs.
Nicky Senyard, CEO of Fintel Connect, emphasized the tool’s design flexibility, stating, “We are proud to introduce Fintel Check to the BaaS community.
“We recognize the unique challenges BaaS banks face, so we developed a flexible, value-driven solution that caters to both emerging BaaS banks and those with more established operations. We’re committed to continuously improving our offering, guided by valuable insights from our incredible partners, to help build a safer and stronger FinTech-bank ecosystem.”
The Fintel Check for BaaS is part of Fintel Connect’s extensive suite of growth marketing solutions. It features a powerful rules engine that automates the scanning, monitoring, evaluation, and documentation of fintech partner marketing activities, significantly reducing the hours compliance teams would otherwise spend on manual monitoring, which is prone to errors.
Carey Ransom, Managing Director at BankTech Ventures, a major investor in Fintel Connect, expressed his enthusiasm about the new product’s potential impact on the industry: ““We are excited about the launch of Fintel Check for BaaS and eager to see the positive impacts it makes on BaaS banks and the industry, overall.
“The team at Fintel Connect are committed to driving real innovation for the banking community, and this solution in particular addresses the direct needs of BaaS banks and their compliance teams to maintain fintech marketing oversight.”
As the BaaS landscape continues to evolve, tools like Fintel Check are becoming indispensable for banks seeking to enhance efficiency and foster stronger collaborations with FinTech partners. By simplifying oversight tasks and automating essential processes, Fintel Check not only improves operational efficiencies but also allows teams to focus more on growth, innovation, and strengthening partnerships.
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