Velexa has partnered with Google Cloud to expand access to investing services for retail investors worldwide, enabling Velexa to scale its WealthTech solutions and meet the increasing demand.
This collaboration leverages Google Cloud’s extensive network and cutting-edge technology to facilitate the adoption of wealth management services at the retail investor level.
Velexa provides a comprehensive investing platform, offering solutions from a fully brandable front-end to a variety of middle and back-office tools. These include account and user management, reporting, and KYC, all manageable via a central admin hub. Financial institutions can use Velexa’s platform to launch branded trading apps quickly or develop complex partner ecosystems for investing-focused neo-banks.
Additionally, Velexa’s platform supports trading across major asset classes such as stocks, ETFs, bonds, options, futures, FX, cryptocurrencies, and even private equity. It offers access to over 2 million financial instruments in more than 50 global markets. The platform’s integration with Google Cloud will facilitate faster market access and streamline the procurement process for Google Cloud’s business customers.
“We are honoured to collaborate with Google Cloud, a partner that recognises the transformative potential of Velexa’s investing platform,” said Tamara Kostova, CEO of Velexa. “This partnership leverages Google Cloud’s extensive network and cutting-edge technology to help us drive wealth management adoption on a retail investor level. Together, we’re empowering financial institutions to bring innovative and personalised investment opportunities to their end-clients, making investing integrated into everyday life and supporting the achievement of long-term financial health.”
Velexa plans to incorporate advanced data analytics and machine learning capabilities from Google Cloud to personalise investing journeys and make investing less intimidating for new investors.
“We are excited to partner with Velexa to help accelerate digital transformation in the financial services sector,” said Karen Zhang, Fintech lead at Google Cloud. “Velexa’s innovative WealthTech solutions align perfectly with our mission to empower businesses with technology that drives efficiency, scalability, and enhanced end-user experiences. By leveraging the power of Google Cloud, Velexa is well-positioned to deliver transformative solutions that enable financial institutions to meet the evolving needs of their customers and thrive in a competitive landscape.”
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