Flow Specialty, a leading name in specialty insurance wholesale broking, has announced the launch of Platformless AI, an innovative solution set to redefine the wholesale insurance experience.
The development of Platformless AI stems from the industry’s challenges, where traditional wholesale insurance models often prioritise larger clients or depend on rigid platforms that compromise efficiency and personalised service, according to InsurTech Insights.
Flow aims to address these gaps by introducing a more adaptive and responsive system.
Flow Specialty operates as a brokerage focused on delivering flexible, human-centric services. Collaborating with diverse markets, carriers, and MGAs, the company utilises varied communication methods to ensure tailored solutions for specialty commercial risks. This adaptability is key to their ability to provide unique and effective outcomes for clients.
Platformless AI is designed to leverage artificial intelligence to automate routine tasks and streamline the submission-to-policy issuance process.
The platform equips brokers with intelligent insights while preserving personal communication methods such as email and phone. This approach enables brokers to focus on strategic activities and deliver enhanced value to clients.
In addition, Platformless AI scales human services by reducing the operational burden on brokers, freeing them to engage in meaningful client interactions and provide deeper insights.
This innovation is positioned as a transformative tool for achieving “Wholesale 3.0,” a concept championed by Flow.
The company reported impressive growth of 260% in 2024, underscoring the impact of Platformless AI in driving operational excellence while maintaining high service standards.
Amit Ben Nathan, Flow Co-founder and Chief Product Officer, said, “Our brokerage is unique because our technology is built to scale human service. We are empowering our brokers to focus on what matters — to have more meaningful conversations, to bring deeper insights, and to offer significant value for all deals. All without carrying the heavy mental load or margin pressures of traditional wholesale. It’s incredible to watch happy clients ripple all across the wholesale insurance value chain.”
Sivan Iram, Co-founder and CEO of Flow Specialty, added, “Technology doesn’t matter if it doesn’t help us deliver 10x value to our clients. Flow’s vision is to deliver enterprise-grade service to every account, and we believe Wholesale 3.0 rises to the challenge.”
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