Mamo, a UAE-based FinTech company offering payment and corporate expense management solutions, has been selected as the preferred payment provider for Lyvely, a social e-commerce platform enabling content creators to monetise their products and services.
This partnership reflects Mamo’s commitment to supporting the UAE’s growing creator economy by providing efficient payment solutions, according to FF News.
A key aspect of the collaboration includes the development of a custom split payout functionality for Lyvely, improving the efficiency and transparency of payments.
Mamo, established in the UAE, is licensed by the Dubai Financial Services Authority (DFSA) as a Category 3C Providing Money Services entity. The company focuses on automating payment collection and managing corporate expenses, serving hundreds of businesses across the region.
Lyvely, a social e-commerce platform, empowers content creators by enabling them to monetise their products and services. Its platform facilitates seamless interactions between creators and their audiences, offering tools to streamline business operations for creators.
Since early 2024, Lyvely has utilised Mamo’s payment processing and card solutions. The customised split payout feature enables Lyvely to distribute settlements automatically between the company and its creators based on predefined percentages.
This tailored solution has significantly enhanced Lyvely’s payment workflows and strengthened its operational efficiency.
This collaboration underscores Mamo’s role in advancing the UAE’s digital and creator economies by addressing the financial challenges faced by modern businesses.
“The creator economy in the UAE is growing rapidly, and businesses like Lyvely are at the forefront of this transformation,” Mamo co-founder and CEO Imad Gharazeddine said. “Mamo is constantly looking for ways to simplify and optimise financial processes for businesses. Working with Lyvely has been particularly rewarding because we know our solutions are directly supporting creators and enabling their success.”
“For content creators, timely and transparent payments are critical,” Lyvely co-founder and CEO Farah Zafar said. “Mamo has provided us with a reliable solution that not only simplifies our operations but also strengthens our relationship with creators. This collaboration is helping us build a stronger ecosystem for creators to thrive.”
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