Bank al Etihad has partnered with ecolytiq and global payments giant Visa to launch a carbon insights feature within its mobile banking app.
According to Finextra, The initiative underscores the bank’s commitment to environmental responsibility and aims to empower customers with data on the environmental impact of their spending.
The carbon insights tool leverages transaction data from users’ debit and credit cards to calculate individual carbon footprints. Using localised datasets tailored to Jordan and various lifestyle categories, the tool offers personalised feedback on consumption patterns. Customers will be able to visualise their environmental impact and receive recommendations on how to make more sustainable lifestyle choices.
Bank al Etihad CEO Nadia AlSaeed said, “We believe that awareness is the first step towards change. By allowing customers to visualise the environmental impact of their activities, we hope to encourage them to make greener choices and support the global effort to mitigate climate change.”
The feature forms part of the Visa Eco bundle, a broader initiative by Visa to promote sustainability through digital financial solutions. Visa vice president and Levant cluster manager Mario Makary said, “We are excited to announce the launch of the Visa Eco bundle with Bank Al Etihad in Jordan. This collaboration embodies our commitment to innovation and our dedication to providing our customers with sustainable and convenient financial solutions. We look forward to seeing the positive impact this will have on our customers and the environment.”
ecolytiq, the Berlin-based FinTech powering the solution, brings its climate engagement tools to the Jordanian market for the first time. ecolytiq co-founder and managing director David Lais said, “As the leading digital bank in Jordan, Bank al Etihad recognises the need to adapt for the future, which includes the role they have in inspiring more sustainable behaviours. ecolytiq is proud to partner with Bank al Etihad to develop a carbon insights tool and help enable a more sustainable tomorrow for their community, while strengthening their leadership in the Levant region.”
Beyond tracking carbon footprints, users will also gain access to climate education content and sustainable living tips aimed at promoting a more climate-conscious lifestyle. The new feature aligns with Jordan’s Nationally Determined Contributions (NDCs) and supports the broader objectives of the Paris Agreement by enabling the financial sector to contribute to the transition to a low-carbon economy.
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