Zurich expands SME insurance via Cowbell’s platform

Cowbell, a US-based cyber insurance provider for SMEs and middle-market companies, has partnered with Zurich North America to launch Zurich Select Plus, a modular multi-line insurance product available through the E&S channel.

Cowbell, a US-based cyber insurance provider for SMEs and middle-market companies, has partnered with Zurich North America to launch Zurich Select Plus, a modular multi-line insurance product available through the E&S channel.

The offering includes Directors & Officers (D&O), Employment Practices Liability (EPL), Crime, and Fiduciary coverages, targeting small to medium-sized private businesses in the United States.

The collaboration builds on Cowbell’s core strength in cyber and Tech E&O insurance, expanding its portfolio and allowing brokers to access a broader range of coverages via Cowbell’s digital and email automation platforms. The move also follows Cowbell’s recent UK expansion into professional indemnity insurance.

Zurich Select Plus is powered by Cowbell’s proprietary AI and LLM-enabled email automation platform, which extracts and validates data from submissions, streamlining the quote process.

The partnership follows Zurich Insurance Group’s $60m Series C investment in Cowbell a year ago.

“In cyber insurance, we’ve earned a reputation for underwriting discipline, broad distribution, and a user-friendly experience,” Cowbell founder and CEO Jack Kudale said. “Cyber remains one of the most complex risks facing businesses today. By leveraging our first-of-its-kind, vertically integrated, AI-powered platform and proprietary risk modeling, we’ve simplified the process, enabling faster, more streamlined transactions for our broker partners. Now, we’ve aligned with Zurich to bring innovation to additional lines of coverage, further advancing our mission to provide comprehensive, tech-forward insurance to the global SME and middle-market segment.”

“At the one-year mark of Zurich’s investment in Cowbell, we are pleased to offer our industry-leading Zurich Select Plus product for D&O, EPL, Fiduciary, and Crime coverages. Through Cowbell’s digital platform, the Zurich Cowbell collaboration and relationship can provide bindable quotes within seconds of receiving the required underwriting information,” Zurich North America CEO Kristof Terryn said. “This growing alliance is just one of many ways Zurich is a transformative risk advisor and manager for businesses, including small and medium-sized enterprises.”

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