UK-based fashion brand Ego, known for its trend-led footwear and accessories, has partnered with Primer, a unified payment infrastructure provider, to overhaul its payment strategy and reduce operational costs.
The collaboration was driven by the unexpected success of Ego’s new mobile app, which rapidly exceeded initial revenue projections, according to FF News.
Initially expected to account for just 10% of the company’s revenue, the app now generates over 30%, placing significant strain on its outdated payments infrastructure and resulting in rising fees.
Primer, a FinTech company that enables businesses to manage payments through a single platform, helped Ego to reduce its dependence on a single payment service provider (PSP) and gain flexibility in payment routing. As a result, Ego is now saving around €30,000 per month in fees and has experienced a 10% uplift in mobile checkout conversions.
Ego originally had a PSP contract based on conservative transaction estimates. As app performance outpaced forecasts, the unaltered commercial terms led to excessive fees. Attempts to renegotiate the contract were unsuccessful, forcing Ego to consider either absorbing the rising costs or halting mobile sales.
In response, Ego turned to Primer and completed a full integration in just seven days. This rapid deployment included onboarding a new PSP with improved commercial terms, supported by cross-functional collaboration across engineering, product, finance, and legal teams.
Primer’s infrastructure made it possible to launch the new PSP swiftly while reducing operational friction. Ego also utilised Primer’s Universal Checkout to improve conversion rates without yet customising the user interface, highlighting the performance benefits of Primer’s default checkout flow.
The success of the initial rollout has prompted Ego to expand its use of Primer across additional sales channels, including its webstore. This is part of a wider initiative to optimise its overall payment strategy and transform payments from a cost centre into a growth driver.
Ego head of product Manuel Perez said, “We needed a solution that could move as fast as we do. Primer enabled us to go live with a new PSP in seven days, a timeline that would have been impossible with other providers.”
“The performance uplift was unexpected, given we hadn’t yet customised the UX,” added Perez. “But Primer’s default checkout proved faster and more reliable than our previous setup.”
Primer co-founder and CEO Gabriel Le Roux said, “Ego is an excellent example of what happens when a business takes control of its payments. What started as a cost challenge quickly became something much bigger: an opportunity to move faster, adapt smarter, and future-proof their strategy. That’s the mindset more retailers need to adopt. Payments are business-critical and getting them right gives you a real competitive edge.”
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