Nubank hires Slack design veteran to boost UX strategy

July 25, 2025

Nubank, one of the world’s largest digital financial platforms, has appointed Ethan Eismann as its first-ever chief design officer (CDO), highlighting the company’s growing investment in user experience as it expands its product ecosystem.

Eismann will report directly to Nubank founder and CEO David Vélez. In his new role, he will be responsible for setting and executing the global design strategy across the company’s full range of offerings. Eismann will be working closely with the product, engineering, marketing, and business teams.

Eismann brings more than 20 years of experience to the table, having held senior design leadership positions at leading tech firms including Slack, Airbnb, Uber, Google, and Adobe.

Nubank CEO David Vélez said, “At Nubank, our customers are at the core of everything we do, and now with an even stronger global product design approach. Ethan’s expertise and proven ability to build exceptional digital products will be essential as we continue to innovate and expand, ensuring our design anticipates the needs of our customers.”

Commenting on the appointment, Eismann said, “Throughout my career, I’ve been fortunate to work alongside exceptional teams building products that fundamentally change how people engage with technology and commerce. I’m excited to bring that same strategic approach to Nubank as we shape the future of personal banking and finance.”

Before joining Nubank, Eismann served as SVP of Design at Slack, where he was instrumental in developing the platform into a digital workplace essential for millions. At Airbnb, he held dual roles as global design director for the Homes business and general manager of the Guest team, blending user experience design with business leadership.

While at Uber, he helped shape user experience across both ride-sharing and delivery services. His time at Google included leading global design for Google Payments, helping develop Google Wallet and Android Pay.

Nubank, known simply as Nu, serves more than 118 million customers across Latin America. The company uses proprietary technology and data to drive innovation in digital finance, supporting its mission to fight complexity and provide greater access to financial services.