Mercury Insurance is set to take on thousands of Safeco Insurance customers in California through a new partnership with Liberty Mutual Insurance.
The move follows Liberty Mutual’s decision to adjust its personal lines product strategy in the state. Independent agents will be encouraged to place impacted Safeco renters, condo, and select auto policies with Mercury to ensure uninterrupted cover.
Mercury CEO Gabriel Tirador said, “Mercury and Safeco have long had a healthy, competitive relationship, sharing a common desire to protect California consumers. When Safeco approached us with the idea of transitioning their impacted customers into our portfolio, we saw an opportunity for Mercury to be there for California consumers and agents when they need us most. The result is a win for everyone — their customers and agents, Safeco and Mercury.
“Mercury demonstrated its commitment to California in a similar way last year when we took on Tokio Marine’s personal lines business following their decision to no longer sell those lines in the state. We believe in California, and we’re excited to welcome Safeco customers into the Mercury family.”
Liberty Mutual president of independent agent distribution, US retail markets, Luke Bills said, “We are committed to the California insurance market, and independent agents are critical to achieving sustained success. This partnership with Mercury ensures they and our customers have a seamless path available for uninterrupted coverage as we focus on our core auto, home, landlord and liability products throughout the state.”
Mercury has been expanding in California, continuing to write homeowners policies in areas where other insurers have reduced cover. Tirador highlighted support for the state’s “Sustainable Insurance Strategy” as a way to stabilise the market and protect consumers.
For more, visit InsurTech Analyst
Read the daily FinTech news
Copyright © 2025 FinTech Global
