Horizon Utah Federal Credit Union has announced a partnership with InvestiFi to provide members with direct access to a wide range of digital investing services through its online and mobile platforms.
The collaboration will give members the ability to manage stocks, ETFs, digital assets, and guided portfolios without leaving their existing banking apps.
Horizon Utah Federal Credit Union president and CEO Page Bennett said, “At HCU, we believe in empowering our members through innovation and education, with a focus on building strong financial health and steady growth.
“By integrating InvestiFi’s digital investing solutions and financial education resources, we are extending our mission of promoting financial well-being while making digital investing more accessible to everyone.”
Through the partnership, HCU members will be able to use InvestiFi’s full suite of tools. These include guided investing via an automated robo-advisor that builds personalised portfolios based on goals and risk preferences, a self-directed trading platform offering access to over 8,600 stocks and ETFs, and a digital asset service that initially supports five digital assets, with plans to add more. The platform will also feature educational resources designed to help members make informed investment choices.
HCU, founded in 1956 as the Davis School District Employees Credit Union, has grown to serve more than 12,000 members across Farmington, Clearfield, West Point, Kaysville, and Woods Cross. With $180m in assets under management, the credit union continues to emphasise education, accessibility, and member-focused banking.
InvestiFi CEO Kian Sarreshteh said, “With this partnership, HCU is setting a new standard, bringing cutting-edge InvestTech solutions to its members, while maintaining the personal service and trust that credit unions are known for.”
Sarreshteh added, “InvestiFi’s mission is to help local banks and credit unions compete with the innovations of larger fintechs seeking to lure their members away, ensuring their members have access to modern tools without sacrificing trust. HCU’s adoption of our platform comes at a critical time, as interest in digital assets and self-directed investing continues to grow.”
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