Yeeld has partnered with WealthKernel, a digital investing infrastructure provider that delivers API-first investment solutions to FinTechs.
The collaboration aims to simplify how people save, spend and invest, providing individuals with a more seamless way to manage their finances. The partnership comes against a backdrop of low financial confidence in the UK, with studies revealing millions of adults feel uncertain about their ability to handle money effectively.
WealthKernel, known for powering investment services with its infrastructure, offers account wrappers such as ISAs, GIAs and SIPPs, alongside a regulatory framework that enables its partners to scale quickly and securely. Yeeld, meanwhile, leverages proprietary AI and open banking data to analyse spending, create personalised budgets, and benchmark financial habits against anonymised peer data. Its app also features dedicated accounts, Visa cards and cashback rewards designed to encourage better financial habits.
Under the new partnership, Yeeld will use WealthKernel’s regulated platform to provide investment accounts and financial planning tools. The company also intends to expand into Europe through WealthKernel’s regulatory licence, allowing it to reach new users while maintaining compliance.
Yeeld is additionally developing micro-investing tools that will automatically invest cashback, round up spare change or enable small daily contributions. The app is in internal testing, with a phased rollout expected.
Yeeld CEO Preston Brown said, “We set out to build an AI-powered financial assistant that helps people truly understand their money and build smarter habits. Partnering with WealthKernel gives us the regulated investment infrastructure to deliver ISAs, GIAs, and SIPPs with confidence — creating a simpler, more empowering experience for our customers.”
WealthKernel CEO Karan Shanmugarajah said, “Instead of relying on outdated budgeting tools, Yeeld is giving users a smarter and simpler way to save and build wealth passively. We’re excited to partner with businesses like Yeeld that make financial well-being more accessible for everyone.”
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