Asset and Wealth Management trends:
- 300 global asset and wealth management leaders were surveyed on convergence and growth trends over the next five years
- One in two respondents said integrating wealth management with FinTech would most impact revenue growth
- Private markets and tokenisation were seen as key engines of long-term industry growth
300 global asset and wealth management leaders were surveyed on convergence and growth trends over the next five years
PwC’s Asset and Wealth Management Revolution 2025 report drew on insights from 300 asset managers, institutional investors, and distributors across global markets, with more than half managing over $50bn in assets.
The survey provided a forward-looking assessment of how convergence, technology and shifting client expectations were reshaping revenue models and profitability in the asset and wealth management industry through to 2030.
Conducted against a backdrop of continued AUM growth but sustained margin pressure, the research explored how firms were adapting their strategies to respond to structural change across financial services.
One in two respondents said integrating wealth management with FinTech would most impact revenue growth
Within this context, the report examined the question of which industry convergence trends were expected to have the greatest impact on revenue growth by 2030 (respondents were allowed to select up to two options).
The integration of wealth management and FinTech solutions emerged as the leading factor, cited by 50% of respondents, reflecting growing demand for holistic, digitally enabled client offerings.
Increased tokenisation and digital asset adoption followed at 38%, while 36% pointed to broader cross-sector convergence across financial services.
These findings underscored the strategic importance of owning the client interface, data, and distribution channels as asset managers increasingly relied on third-party platforms, model portfolios and delegated mandates to achieve scale and resilience.
Private markets and tokenisation were seen as key engines of long-term industry growth
The survey also highlighted how private markets and tokenisation were reshaping growth opportunities alongside convergence.
As private markets continued to deliver disproportionately high profitability, respondents recognised that democratisation of private markets (33%) and convergence between public and private markets (32%) would play an expanding role in future revenues.
Advances such as tokenised funds, semi-liquid vehicles and regulatory reforms were seen as lowering barriers to entry and broadening investor access, while intensifying competition and margin pressure.
Together, these trends pointed to a structural shift in how asset managers generated growth, with convergence, technology and innovation increasingly central to long-term value creation.
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