Investing and trading platform IG has launched a Junior Stocks & Shares ISA, offering new customers an investment match of up to £250 — roughly equivalent to the average cost of one week’s childcare in the UK.
All new Junior ISA customers who invest £50 using the promo code NEWJISA will receive a guaranteed £50 matched investment, paid as cash directly into their account. The first 200 customers to open and invest with a minimum £50 deposit will additionally be eligible for an enhanced match of up to £250, allocated on a first-come, first-served basis. Early applicants stand to benefit from the larger £200 top-up, while the standard £50 match remains available to all other eligible new customers.
IG’s Junior ISA carries no commission or platform fees, with only standard FX charges applying to international share purchases. Parents can invest across more than 12,000 stocks, ETFs and funds. The platform positions this as one of the most competitively priced Junior ISA products currently available in the UK, where many rival platforms levy annual account fees.
To illustrate the long-term impact of fees, IG modelled the effect of investing the full £9,000 annual Junior ISA allowance into a global equity tracker over 18 years. With zero management fees, the pot would have grown to more than £569,000. A platform charging a 1% annual fee would have reduced that figure by over £65,000, leaving a final value of around £504,000. Even a 0.25% fee would erode more than £8,800 in returns over the same period.
The product is available to children aged 14 and under. Accounts can be opened and managed via the IG website or trading app, though parents must hold an existing IG investment account to apply.
IG managing director UK Michael Healy said, “We recognise that many families face a range of financial pressures – from childcare and school costs to rising living expenses – which can make it difficult to plan for the years ahead. While this offer is a relatively small contribution, we hope it helps parents get off to the right start investing for their child’s future.
“Our goal is to give customers the most comprehensive, low-cost investing experience in the UK. With the launch of our Junior ISA, we can now deliver a range of tax-efficient solutions from birth through to pension age via our SIPP, giving families a complete investment journey at every stage of life.”
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