Finanjo, a Jaipur-based full-stack personal finance platform built for young Indians, has closed a pre-seed funding round of ₹1.5 crore (approximately $180,000), fully led by AJVC, the early-stage venture fund managed by Aviral Bhatnagar.
The capital will be deployed to accelerate product development, deepen the platform’s AI capabilities, and expand Finanjo’s user base across India. Funds will also go towards expanding the Account Aggregator-powered data layer, expanding the core team, and conducting early monetisation experimentation.
Built on India’s Account Aggregator framework, Finanjo provides users with a consolidated, real-time view of their financial life, spanning savings, spending, investments, and liabilities.
The platform’s AI-powered financial assistant, “Jo”, currently resolves approximately 90% of user finance queries and is intended to serve as an enabler of decisions rather than a superficial feature. Since launching, Finanjo has onboarded over 5,000 users, with approximately 500 daily active users and more than ₹25 crore in connected savings. The platform has also begun generating early revenue through fixed deposit and mutual fund referral commissions, validating its model ahead of a seed raise.
The company’s thesis is rooted in a widening gap between digital access and genuine financial outcomes for young Indians. While India processes over 10 billion UPI transactions a month and investment accounts are being opened at record pace, EMI defaults and credit card dues are also rising sharply, it said.
Finanjo argues that the problem is not a lack of information but a lack of actionable guidance, with most existing platforms stopping at dashboards and charts rather than helping users make meaningful decisions.
Finanjo founder & CEO Prithviraj Singh Chauhan said, “India is a digital-first nation and we use apps for everything. Yet financial outcomes for young people are getting worse, not better. Finanjo exists to change that. We’re not building another tracking app. We’re building a system designed around financial behaviour – one that helps users learn, optimise, save, and grow, without feeling overwhelmed.”
AJVC managing partner Aviral Bhatnagar said, “Gen Z is struggling with money – loans and EMIs for consumption are rising, and young people need someone to guide them, not just show them a dashboard.
“What stood out about Finanjo was the team’s genuine understanding of this age group – not just because they’re building for them, but because they’ve built real distribution and an audience within this very category. Most early-stage FinTech players struggle with exactly that. Finanjo gives users a mirror to their finances and the guidance to act on it. That empathy for the user, combined with AI, is what makes this powerful. That’s why we backed them.”
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